Advertising

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Shop-signs, Prints, Advertising, Trade Cards, Posters. etc

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MacFisheries advert for Brompton Road store, London -1922

Shown in a yearbook for 1922 this was used to illustrate the high standard of typography and layout used by Mac Fisheries and that was a trademark of their publicity.

Advert supplied by Mikey Ashworth.

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Clock face designed for Mac Fisheries by the Dorian Studios, 1922.

The Dorian Studios designed many items for shops and institutions

Picture supplied by Mikey Asworth.

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A wonderful Mac Fisheries shop sign designed by

Joseph Armitage, c1922

Unsure as to which shop this sign graced but it could have been

the unit at 58a Brompton Road in London.

It shows the classic Mac Fisheries trademark along with a charming water sprite clutching a fish.

Photo supplied by Mikey Ashworth

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Mac Fisheries advert designed by Fred Taylor, 1922

Advert supplied by Mikey Ashworth.

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Thank you all so much.

The following 62 photographs and many more over the web-site have been supplied to me

from Mr Jason Maclean.

Jason’s father, Mr Donald Maclean worked as logistics director for Mac Fisheries during

the 60s and 70s.

This batch of advertising posters were rescued from a rubbish skip by Donald whilst

he was employed by Macs. Jason states that some of these posters were just trials

and never made the shop floors. (unknown which ones though)

Looking though these posters you will also notice many in the style of Hans Schleger,

especially the ‘Such’ series, if any of these H/S posters prove to be ‘just trials’ I would say they would be very rare items indeed.

Thank you Jason for sending me all this information






























































Supplied by Jason Maclean

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Two still shots from a 1956 30sec Mac Fisheries TV advert,

advertising Turkeys for Easter.

See the full advert and many more 50s/60s/70s adverts by clicking on the following link

Macs ad starts at 11m 28s into the 24minute compilation.

http://www.britishpathe.com/record.php?id=81605



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Click on the cover of the Festival program to see the Mac’s advertisment


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Click on the pagant cover below to see the inside cover.


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A 1923 poster.

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Prints from 1926

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A 1933 Print

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Trade cards / Gallery prints 1923/24/25

Poster Pointers 1925 full set of 12

Gallery pictures 1923, 12 to a set. Sporting Prints 1924, 12 to a set.

Full set of sporting prints.

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Full set of 14 Japanese Colour Prints 1924

Reverse side of the Japanese Colour Prints.

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Shop posters used between 1952-59